Clean Technology Programs Campaign Advertising
An advertising campaign aims to raise awareness of the Clean Technology Programs among eligible businesses within the Australian industry and manufacturing communities.
Launched on 1 February, the current phase focuses on the $200 million Clean Technology Innovation Program. Advertising features in national press, selected industry magazines and websites and digital search until 31 March 2013.
The previous phase of campaign advertising focused on the $1 billion Clean Technology Investment Programs. Advertising featured in targeted trade magazines, stakeholder newsletters, blogs and websites, on talkback radio and in selected regional newspapers from 14 May to 30 June 2012.
The objectives of the Clean Technology Programs campaign are to:
- raise awareness of the Clean Technology Programs among businesses and manufacturers;
- provide relevant, concise information about the Programs; and
- direct businesses and manufacturers to more detailed information to help them make informed decisions about eligibility and application.
Campaign materials are available from the Downloads panel on the right hand side.
For the Investment Programs, campaign advertising has been translated into eight languages: Arabic, Chinese (Simplified), Chinese (Traditional), German, Greek, Italian, Korean and Vietnamese. Copies of the translations are available from the Downloads panel on the right hand side.
Certification statement for Australian Government campaigns
Australian Government agencies conducting information and advertising campaigns must comply with all relevant policies and processes issued and amended from time to time by the Cabinet Secretary or the Minister for Finance and Deregulation or the agency responsible for such policies, currently the Department of Finance and Deregulation (Finance). The requirements for review and certification of campaigns are determined by the value of the campaign and whether advertising will be undertaken.
As outlined in the Guidelines on Information and Advertising Campaigns by Australian Government Departments and Agencies (March 2010), agency Chief Executives are required to certify that a campaign complies with the Guidelines and relevant government policies.
Clean Technology Programs campaign certification statement